In a world where data is abundant but systemic thinking is scarce and knowledge is fragile, Research Thinking offers you the mental and practical tools to learn how to do applied research for professional, business, and personal life.

A practical guide for the era of knowledge and creativity

When I started to bring my dream of writing my first book to life, I knew I didn't want it to be just another book about research methods and tools (although you will be able to learn or relearn how to use carefully selected qualitative and quantitative methods). After questioning the purpose of this project and understanding what I really want you (yes, you, the person reading this) to achieve, I realized that my book is an invitation to develop a research mindset: the ability to ask the right questions, find the appropriate sources, and generate knowledge to solve problems and grow.

With practical cases and examples based on my more than 20 years of experience and an interdisciplinary perspective, this book will prepare you to excel in any field where a research mindset is valued.

Note: This is a pre-sale and includes access to a practice community with exclusive access to chapters before the book's launch. On one hand, with the pre-sale, you ensure you'll be among the first to access the e-book and receive a US$19 discount on the printed book. On the other hand, you become part of the decision-making process in the book's editing.

Chapters of the Research Thinking book

  • Research Mindset
  • Researcher's Discipline
  • Human and Organizational Behavior
  • Research Design
  • Good Practices in Research with People
  • Researching with AI
  • Researching AI
  • The Future of Work and the Researcher's Career

Applied research cases in

  • E-commerce
  • Omnichannel
  • Marketing
  • Communities
  • Entrepreneurship
  • Tech Startups
  • Innovation
  • Labor Market

Author: Carmen Gerea

Who am I? I am Carmen Gerea, a researcher, educator, mentor, and speaker in Digital Strategy and Omnichannel Experience (UX/CX). I am currently a PhD candidate in Engineering (Human-Computer Interaction) at the Pontifical Catholic University of Chile.

I help brands grow organically through content, design, technology, and data. I have been doing that for 23 years, from the corporate world, consulting, and teaching.

I enjoy helping professionals and digital entrepreneurs turn their ideas into successful and sustainable businesses, sharing practical knowledge, strategies, and a science-based vision to lead in the digital world, while promoting an active and balanced life through sports as a source of energy, creativity, and well-being.