FREED

FREED tool

E-commerce maturity
diagnostic

Answer 32 statements about how you work today and get a score per area, your maturity level and a 90-day plan with the actions and tools that close your gaps. Free and with the full result in view.

8
Areas assessed
32
Statements
8-10 min
Duration
Start the diagnostic

Do you run a large or multichannel e-commerce?

If you operate several channels — online store, marketplaces, physical retail, contact centre — this e-commerce diagnostic may fall short. The OMMMICX omnichannel maturity model assesses strategy, processes, people, technology and data in a single view, so you don't leave key criteria out of your assessment.

Assess my omnichannel maturity

How it works

  1. 1. You answer 32 statements grouped into 8 areas, on a four-level scale.
  2. 2. You get a score per area, your maturity level and a comparison chart.
  3. 3. You receive a 90-day plan for the three weakest areas, with actions, articles, videos and tools.

Which operation will you diagnose?

This data appears in your report and in the final PDF.

The calculation happens in your browser and your answers are saved on your device so you can resume the diagnostic. When you view the results we send your form data and score to our database to improve the tool; we only add you to the newsletter if you tick the box at the end.

What the e-commerce maturity diagnostic measures

An online store rarely fails at everything at once: it fails in a couple of areas that drag down the rest. This diagnostic splits the business into eight working areas, taken from the FREED E-commerce Playbook, so you can see which one is holding the others back and decide where to put next quarter's effort.

Niche and market validation

What you sell, who you sell it to and why they would choose you. Without this defined, everything else runs blind.

Discipline, planning and metrics

The business runs on processes and visible numbers, not on intuition and urgencies.

Website user experience

How easy it is to find, understand and buy in your store, especially on mobile.

SEO and content

If you depend only on paid advertising, your acquisition cost never drops. Content and SEO are the other engine.

Social media, video and community

Presence with judgement: few channels, well worked, with formats your audience actually consumes.

Marketplaces and channels

Selling where the buyers already are, without getting trapped in one platform.

SEM and paid advertising

Buying traffic with control: measured campaigns, not budget burned by inertia.

Email marketing, CRM and automation

Your own database is the only channel nobody can take away. This is where margin comes back.

How to read the score

Each statement adds 0 to 3 points depending on how established the practice is. Each area score is the percentage of its maximum and the global score is the average of the eight areas. The number is not a grade: it is a way to order priorities.

  1. 0%Initial

    The business works, but almost everything depends on daily effort and intuition. There is a lot to gain with a few well-chosen changes.

  2. 35%Developing

    The foundations are there: some processes exist and some channels work. The leap comes from consolidating what you already do and closing the most expensive gaps.

  3. 60%Consolidated

    The e-commerce operates with method in most areas. Now the improvement lies in measuring better and optimising what is already running.

  4. 82%Advanced

    Your operation is mature and measured. The focus shifts to efficiency, retention and exploring new channels with controlled risk.

Frequently Asked Questions (FAQ)

Privacy and Data Use

  • The calculation happens in your browser and your answers are saved on your device so you can resume the diagnostic. When you view the results we send your form data and score to our database to improve the tool; we only add you to the newsletter if you tick the box at the end.
  • We ask for your name, email and product URL to personalize your Score Card and PDF. We store that information together with your results to improve the tool and we do not share it with third parties. Write to carmen@freed.tools to request its deletion.
  • Save your evaluation before you leave. If you clear your browsing data, you will lose your results. Download the PDF or the image before leaving.
Carmen Gerea

Carmen Gerea

User experience researcher and creator of FREED

I am a user experience researcher with over 15 years connecting companies with their customers through research. I have worked with startups, corporations and e-commerce brands from more than 20 countries, helping them make better evidence-based decisions.

I created FREED because I believe UX Research knowledge should be accessible to everyone. This tool is my way of sharing what I have learned and helping you take your first steps in evaluating digital experiences.