Expert Evaluation Checklist
UX AUDIT
SAAS PRODUCTS
Evaluate your SaaS product experience end-to-end: acquisition, sign-up, activation, recurring use, billing, and retention. A checklist based on usability heuristics and metrics that drive a subscription business.
Which product will you evaluate?
This information will appear on your Score Card when you finish.
Frequently Asked Questions (FAQ)
A couple of important things
This self-assessment does not guarantee that you will identify every experience gap. I designed it as a guide based on common heuristics, but every e-commerce has particularities that may require other types of analysis.
Use it as a starting point to understand UX Research a little better and, above all, to get to work. Let's do this!
Privacy and Data Use
- We ask for your name, email and product URL to personalize your Score Card and PDF. We store that information together with your results to improve the tool and we do not share it with third parties. Write to carmen@freed.tools to request its deletion.
- Your answers are saved locally in your browser so you can resume the evaluation. When you view the results we send your answers, your score and the form data to our database. We only add you to the newsletter if you tick the box at the end.
- Save your evaluation before you leave. If you clear your browsing data, you will lose your results. Download the PDF or the image before leaving.
Carmen Gerea
User experience researcher and creator of FREED
I am a user experience researcher with over 15 years connecting companies with their customers through research. I have worked with startups, corporations and e-commerce brands from more than 20 countries, helping them make better evidence-based decisions.
I created FREED because I believe UX Research knowledge should be accessible to everyone. This tool is my way of sharing what I have learned and helping you take your first steps in evaluating digital experiences.