01
New Lifestyles
Living Alone
Living alone is no longer a transitional phase. Single-person households are designing their own routines, purchasing habits, and support networks.
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Signal archive · 24 samples
Trends
Explore 24 consumer macrotrends to understand how lifestyles, digital experience and the relationship with brands are changing.
Explore the signalsMacro level
The 12 New Economies
The structural territories where change happens. Each economy brings together its manifesto, its active signals and the live podcast conversations.
01
Creator Economy
The individual as a medium.
3 signals
02Attention Economy
Scarcity in real time.
2 signals
03Longevity Economy
Longer lives, slower decisions.
1 signal
04Care Economy
Caring as an economic act.
1 signal
05Gig / Passion Economy
Work à la carte.
1 signal · with episode
06Subscription Economy
Access over ownership.
1 signal
07Experience Economy
Memory as currency.
2 signals
08Circular Economy
Waste is raw material.
1 signal
09Wellness Economy
Well-being as performance.
2 signals
10AI Economy
Intelligence as a common good.
3 signals · with episode
11Trust Economy
The new infrastructure.
3 signals
12Phygital Economy
Physical and digital, a single layer.
4 signals
Three observation territories
TREND INDEX
24 trends to explore
24 results
02
New Lifestyles
I Can Care for Myself
People are combining habits, apps, and personal tracking to manage their daily health and make decisions with greater autonomy.
See the signal03
New Lifestyles
Angry Citizen
The cost of living keeps people price-sensitive, while the feeling that progress doesn't benefit everyone equally grows.
See the signal04
New Lifestyles
Aging Agnostics
Living longer expands life stages. Older individuals expect autonomy, learning, desire, and contemporary design.
See the signal05
New Lifestyles
I Need to Disconnect
Constant connection competes with sleep, attention, and calm. The search for boundaries and in-person experiences is growing.
See the signal06
New Lifestyles
Flexible Work
Hybrid work is stabilizing as a negotiation around autonomy, collaboration, and results.
See the signal07
New Lifestyles
Back to Basics
Amidst saturation, people value understandable, durable products with a verifiable story.
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Digital Experience and Life
I Want It Now!
People compare every experience to the fastest, clearest one they already know. They expect continuity and immediate responses.
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Digital Experience and Life
Everything Must Be Personalized
Useful personalization reduces effort; opaque personalization feels like surveillance. People want relevance and control over their data.
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Digital Experience and Life
Contextual Interaction
People alternate between voice, text, touch, and presence depending on location, available privacy, and the task they want to solve.
See the signal11
Digital Experience and Life
Mobile Shopping Massification
The phone is the main gateway to commerce for millions of people. Purchases must be completed with one hand and few steps.
See the signal12
Digital Experience and Life
Digital Purchase Journey
Searching, asking, comparing, and buying converge across messaging, social networks, search engines, stores, and assistants.
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Digital Experience and Life
Digitally Together
Relationships combine physical moments, video calls, communities, and asynchronous content.
See the signal14
Digital Experience and Life
Everything on Mobile
The phone is no longer just a small version of the internet: it concentrates identity, payments, work, entertainment, and connections.
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Digital Experience and Life
Always Connected
Permanent connection blurs the lines between previously separate spaces, activities, and times.
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Brand Relationships
My Privacy Online
People are more aware of the value of their data and the consequences of sharing it.
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Brand Relationships
We Are All Experts
Reviews, comparison sites, communities, and AI allow consumers to research before speaking with a brand.
See the signal18
Brand Relationships
Conscious Consumer
Environmental and social claims face increased scrutiny. Purpose is valued when translated into evidence.
See the signal19
Brand Relationships
Global Citizen
People can support a local business and buy from an international brand in the same session.
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Brand Relationships
Lobby for a Better World
People observe how companies act on issues affecting their communities.
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Brand Relationships
Less Artificial, More Intelligent
Artificial intelligence enters daily decisions while concerns grow about errors, biases, and data usage.
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Digital Experience and Life
Less Is More
Account and app fatigue increases the value of integrated and simple services.
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Digital Experience and Life
Internet of Things
Connected devices and subscriptions automate replenishment, energy, and maintenance.
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Digital Experience and Life
The Video Explosion
Short video discovers; long video demonstrates; live video creates engagement.
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