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FREED Media — marketing, e-commerce and innovation
The Creator Economy: Its Cultural and Economic Impact Beyond the Screen
How the creator economy moves real money: the cases of Ibai, Selly, and Gap, YouTube's role, and what marketing should do with communities.
Latest
FREED studies
Original research on audiences, channels and customer experience.
2026 analysisNew
Anthropic exits 2025-2026
17 public exits: who left, where they went and what the data shows.
View study2026 studyNew
The gender gap on YouTube
How audiences, topics and visibility are split between women and men creators in Spanish-speaking markets.
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Phygital experience
What people expect when the physical store and the digital channel behave as a single experience.
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80 QR code examples
Real cases from retail, services and events, plus the scan patterns that actually convert.
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Innovation & entrepreneurship
Co-design: Designing With Users, Not Just For Them
Co-design brings together diverse profiles to collaboratively create solutions. This article covers roles, session formats, materials, and the real-world limitations of the method.
5 min
Innovation & entrepreneurship
Desktop walkthrough: prototyping services
Desktop walkthrough is a prototyping method that simulates a service using figures and paper. Materials, steps, and when to use it in your workshops.
5 min
Innovation & entrepreneurship
Multidisciplinary Teams for Innovation
How to assemble multidisciplinary teams of 3 to 6 people for innovation workshops, including back-office, front-office profiles, and session roles.
4 min
Innovation & entrepreneurship
How to Facilitate a 2-Day Innovation Workshop
A detailed, hour-by-hour agenda, essential materials, and the facilitator's role for leading a 2-day innovation workshop without losing focus or wasting time.
5 min
Innovation & entrepreneurship
Nominal Group Technique: Structured Brainstorming Without the Chaos
How to apply the nominal group technique to generate and prioritize ideas as a team, including steps, timings, and voting methods.
4 min
Innovation & entrepreneurship
Lean Canvas vs. B2B Lean Canvas: Which One to Use
Compare the classic Lean Canvas and the B2B Lean Canvas block by block and discover which one is suitable for your business model.
5 min
Innovation & entrepreneurship
Stakeholder Map: Identifying Key Players in a Service
The stakeholder map identifies all individuals and organizations that influence a service. Learn how to build it, understand relationships, and leverage it for future use.
4 min
Innovation & entrepreneurship
Empathy Map: What It Is and How to Complete It
Discover what an empathy map is, its quadrants, what evidence to use, and the most common mistakes when completing it with your team.
5 min
Explore by topic
AI Studio
Artificial intelligence applied to marketing, content and digital business.
2 articles
Omnichannel
Strategies to integrate channels and deliver frictionless shopping experiences.
16 articles
Marketing
Strategy, branding, content and campaigns to grow your brand.
8 articles
Innovation & entrepreneurship
Ideas, methodologies and case studies to create and scale new businesses.
26 articles
Career
Professional development, skills and workplace trends.
15 articles
E-commerce
Online stores, conversion, platforms and digital commerce operations.
17 articles
Customer experience
UX, CX and everything that makes customers come back (or not).
48 articles
SEO
Search engine optimization, content and organic visibility.
27 articles
Our manifesto
We are a media outlet, not a consultancy: ideas, methods and analysis for people building digital businesses.
From research to experience design: we publish what we learn working with brands, so you can put it to work on yours.
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Live conversations and analysis on business, technology and human behavior. Each line has its own episodes.