FREED Media — marketing, e-commerce and innovation
Brainwriting: The Alternative to Brainstorming
What brainwriting is, how the 6-3-5 method works, and when it outperforms traditional brainstorming.
Latest
FREED studies
Original research on audiences, channels and customer experience.
The gender gap on YouTube
How audiences, topics and visibility are split between women and men creators in Spanish-speaking markets.
View studyPhygital experience
What people expect when the physical store and the digital channel behave as a single experience.
View study80 QR code examples
Real cases from retail, services and events, plus the scan patterns that actually convert.
View studyLatest articles
How to Facilitate a 2-Day Innovation Workshop
A detailed, hour-by-hour agenda, essential materials, and the facilitator's role for leading a 2-day innovation workshop without losing focus or wasting time.
Nominal Group Technique: Structured Brainstorming Without the Chaos
How to apply the nominal group technique to generate and prioritize ideas as a team, including steps, timings, and voting methods.
Lean Canvas vs. B2B Lean Canvas: Which One to Use
Compare the classic Lean Canvas and the B2B Lean Canvas block by block and discover which one is suitable for your business model.
Stakeholder Map: Identifying Key Players in a Service
The stakeholder map identifies all individuals and organizations that influence a service. Learn how to build it, understand relationships, and leverage it for future use.
Empathy Map: What It Is and How to Complete It
Discover what an empathy map is, its quadrants, what evidence to use, and the most common mistakes when completing it with your team.
Prioritization Matrix: Impact vs. Effort
Learn how to build a simple and a weighted idea prioritization matrix, and how to score as a team without the loudest voice winning.
Field Observation: Researching Without Interviewing
Field observation reveals what interviews don't capture. This guide covers observation protocols, how to record findings, and biases to control.
Divergent and Convergent Thinking
What differentiates divergent from convergent thinking, when to use each in a workshop, and which methods to apply at each stage.
Explore by topic
AI Studio
Artificial intelligence applied to marketing, content and digital business.
1 article
Omnichannel
Strategies to integrate channels and deliver frictionless shopping experiences.
16 articles
Marketing
Strategy, branding, content and campaigns to grow your brand.
7 articles
Innovation & entrepreneurship
Ideas, methodologies and case studies to create and scale new businesses.
26 articles
Career
Professional development, skills and workplace trends.
15 articles
E-commerce
Online stores, conversion, platforms and digital commerce operations.
17 articles
Customer experience
UX, CX and everything that makes customers come back (or not).
48 articles
SEO
Search engine optimization, content and organic visibility.
26 articles
Our manifesto
We are a media outlet, not a consultancy: ideas, methods and analysis for people building digital businesses.
From research to experience design: we publish what we learn working with brands, so you can put it to work on yours.
Three editorial lines
Live conversations and analysis on business, technology and human behavior. Each line has its own episodes.