UX Research Methods: A Practical Guide to Understanding Your Users
UX research is the set of methods used to understand what people who use your product need, think, and do. In this guide, FREED compiles our articles on interviews, focus groups, ethnography, usability tests, card sorting, archetypes, and participant recruitment, arranged as a learning path so you can choose the right method at each stage of your project.
Featured guide
Data-Driven Design
Consider data-driven design, informed by user behavior, when approaching your product and service development, improvement, or redefinition projects.
Read the guideQualitative Methods: Converse and Observe
The foundation of all research: talking to real people and observing them in their context to uncover what the numbers don't show.
Evaluation and Testing of Your Interfaces
Once you have something to show, these methods tell you if it works: where people get stuck, what they don't understand, and how you compare to the competition.
Website Usability Testing: How to Evaluate Your e-commerce Site
Learn how to conduct website usability testing for your e-commerce site. Use simple, low-cost techniques that yield excellent results. Get started today.
15 Common Mistakes in User Usability Testing
A usability test is more complex than it seems. The results and interpretation can be affected by common mistakes such as these.
Card sorting: what it is and how to do it online
Tools for conducting card sorting in online sessions. We also explain what this research technique is all about to improve your e-commerce site.
Benchmarking: An Accessible Research Method
Benchmarking examples and everything you need to know about a comparative research method that is within reach of any company.
Modeling Your Users
Research findings are transformed into decision-making tools: personas, archetypes, and journey maps that align the entire team.
Buyer Persona: What It Is and How to Identify It
A step-by-step guide to creating a Buyer Persona, with tips for achieving the best results. Plus, we're giving you a free template created by FREED.
Read the guide
Customer Archetypes: What They Are and How to Identify Them
A customer archetype is a representation of people's characteristics, motivations, and behavioral patterns.
Read the guide![Customer Journey: What it is and How to Map it [Complete Guide]](/content-images/6b03118e-portada-user-journey.jpg)
Customer Journey: What it is and How to Map it [Complete Guide]
Customer Journey Guide. We explain what it is and the step-by-step process to correctly map it in your customer research projects.
Read the guideRecruiting Users for UX Research: 8 Strategies and Best Practices
Research is only as good as the people who participate in it: how to find, filter, and recruit the right users.
Get more guides like this one
We publish analysis and practical guides on user research, customer experience and digital business. Subscribe and we will let you know with every edition.
No spam. Unsubscribe anytime.