Expert Evaluation Checklist
UX AUDIT
E-COMMERCE
Evaluate the user experience of your online store with this complete checklist based on User Experience (UX) standards and best practices.
Which site will you evaluate?
This information will appear on your Score Card when you finish.
Carmen Gerea
User experience researcher and creator of FREED
I am a user experience researcher with over 15 years connecting companies with their customers through research. I have worked with startups, corporations and e-commerce brands from more than 20 countries, helping them make better evidence-based decisions.
I created FREED because I believe UX Research knowledge should be accessible to everyone. This tool is my way of sharing what I have learned and helping you take your first steps in evaluating digital experiences.
A couple of important things
This self-assessment does not guarantee that you will identify every experience gap. I designed it as a guide based on common heuristics, but every e-commerce has particularities that may require other types of analysis.
Use it as a starting point to understand UX Research a little better and, above all, to get to work. Let's do this!
Privacy and Data Use
- We do not collect personal data. This tool does not request or store information that could identify you (name, email, IP address, etc.).
- Your answers stay in your browser. The evaluation is saved locally on your device so you can resume it; nothing is sent to our servers.
- Save your evaluation before you leave. If you clear your browsing data, you will lose your results. Download the PDF or the image before leaving.