All trends
10
Digital Experience and Life
Contextual Interaction
People alternate between voice, text, touch, and presence depending on location, available privacy, and the task they want to solve.
Part of the Phygital Economy — Physical and digital, a single layer.
See the full territoryWhy it matters
Why Contextual Interaction matters
An appropriate interface in one context can be awkward or impossible in another.
Opportunity
Opportunity linked to Contextual Interaction
Allow fluid channel changes and preserve context without forcing a restart.
Strategic question
Does your service adapt to the person's context, or does it impose a single channel?
interfacesvoicecontext
Source: Deloitte — Connected Consumer, 2024 