Digital Experience and Life

Digital Purchase Journey

Searching, asking, comparing, and buying converge across messaging, social networks, search engines, stores, and assistants.

Part of the Phygital Economy — Physical and digital, a single layer.

Why it matters

The journey no longer follows a page sequence ordered by the company.

Opportunity

Design continuity between channels, preserve context, and respond to intent at each touchpoint.

Strategic question

Can a customer resume their decision without starting over on each channel?

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