The 12 New Economies
01
Creator Economy
The individual as a medium.
The Creator Economy redefines who produces culture. Every audience is a potential market, and every creator, a brand with its own bottom line.
Active signals
3 trends in this New Economy
17
We Are All Experts
Reviews, comparison sites, communities, and AI allow consumers to research before speaking with a brand.
See the signal 24The Video Explosion
Short video discovers; long video demonstrates; live video creates engagement.
See the signal 19Global Citizen
People can support a local business and buy from an international brand in the same session.
See the signal