All trends
23
Digital Experience and Life
Internet of Things
Connected devices and subscriptions automate replenishment, energy, and maintenance.
Part of the AI Economy — Intelligence as a common good.
See the full territoryWhy it matters
Why Internet of Things matters
Convenience generates loyalty only when it doesn't trap or surprise the customer.
Opportunity
Opportunity linked to Internet of Things
Automate repetitive tasks with adjustable confirmations, clear history, and easy opt-out.
Strategic question
What repetitive task can you eliminate without taking away a person's control?
IoTautomationsubscription
Source: Ericsson — ConsumerLab, 2025 