All trends
22
Digital Experience and Life
Less Is More
Account and app fatigue increases the value of integrated and simple services.
Part of the Subscription Economy — Access over ownership.
See the full territoryWhy it matters
Why Less Is More matters
Adding features without a clear architecture creates more burden, not more convenience.
Opportunity
Opportunity linked to Less Is More
Integrate around a frequent need, with consistent navigation and control over connections and permissions.
Strategic question
What complete need could you solve without forcing users to jump between services?
ecosystemsintegrationservices
Source: Accenture — Life Trends, 2025 