Wellness Economy

Well-being as performance.

Mental health, sleep, energy, and measurable habits. Well-being ceases to be a luxury and becomes a daily metric.

Active signals

2 trends in this New Economy

People are combining habits, apps, and personal tracking to manage their daily health and make decisions with greater autonomy.

Constant connection competes with sleep, attention, and calm. The search for boundaries and in-person experiences is growing.