Customer experience
Focus Group: What It Is and How to Conduct It
Focus group: what it is, how to conduct it, when to apply it in your UX Research, and its pros and cons. We explain it with a real-world example.
9 minVideo
Customer experience
UX, CX and everything that makes customers come back (or not).
48 articles
Guía FREED
UX Research Methods
A comprehensive guide to UX research methods: in-depth interviews, focus groups, ethnography, usability tests, card sorting, personas, and participant recruitment.
Customer experience
In-depth Interview: From Design to Analysis (with Examples)
What an in-depth interview is, and a guide for its design and analysis. Plus, we share examples so you can apply them in your research.
14 minVideo
Guía FREED
Understanding the Customer
A practical guide to understanding your customer: how to build archetypes and buyer personas with real data, and how to map the customer journey without falling into c…
Customer experience
What is a Prototype + 7 Tools to Create One in 2026
The prototype: a widely used method in the early stages of product or service design. We explain what it is, what it's for, and how to create one.
14 min
Customer experience
My Experience with a Brand: Abbott's Freestyle Glucose Sensor Test
A test of Abbott's Freestyle continuous glucose monitoring sensor. The pros and cons of using this device to measure blood glucose.
13 min
Guía FREED
UX and Usability in Healthcare
A guide to UX and usability in healthcare (health tech): research with patients and clinical professionals, service prototyping, and testing medical devices and wearab…
Customer experience
Language as an Enabler or Obstacle in User Research
Is the language we use understood by the people we are studying? Do they understand our questions? An analysis from UX/CX Research.
6 min
Customer experience
To design good experiences, we must live incredible experiences
To design good experiences, we must live exceptional experiences. This way, we will understand what truly matters to our customers.
4 min
Guía FREED
ROI of UX Investment
How to calculate and defend the return on investment in UX: arguments to convince management, usability metrics, redesign cases, and data-driven decisions.
Customer experience
Recruiting Users for UX Research: 8 Strategies and Best Practices
Imagine you've developed a product full of potential, but upon reaching the market, it simply doesn't connect with people or doesn't sell enough. User recruitment for UX Research is key in a human-centered project. Discover the criteria for selecting users.
14 minVideo
Customer experience
User Experience (UX) vs. Customer Experience (CX): What's the Difference?
Do you know the difference between UX and CX? Distinguishing between User Experience and Customer Experience is key for brands today.
6 min
Customer experience
Your Smartphone Knows More About You Than a Personality Test
Your smartphone collects enough data to understand your financial behavior and conduct scientific research. And it's all thanks to its sensors.
7 min
Customer experience
Benchmarking: An Accessible Research Method
Benchmarking examples and everything you need to know about a comparative research method that is within reach of any company.
8 minVideo
Customer experience
Oculus Quest 2: A Virtual Reality Experience for Marketing and CX
We share our experience with Oculus Quest 2, insights into virtual reality, and how it can contribute to brand experiences.
8 min
Customer experience
Why and When to Tackle a Website Redesign
Find out why and when to tackle a website redesign. We review the main reasons, types of redesigns, and what you should never forget.
9 min
Customer experience
Buyer Persona: What It Is and How to Identify It
A step-by-step guide to creating a Buyer Persona, with tips for achieving the best results. Plus, we're giving you a free template created by FREED.
5 minVideo
Customer experience
Challenges in Implementing a Collaborative System
Review the factors that can lead to the failure of a collaborative system implementation, as well as the needs and challenges inherent in such a project.
4 min
Customer experience
Redesigning a Collaborative System: Experiences and Advice
Experiences and advice for approaching the redesign of a collaborative system, considering the context of teamwork and aversion to change.
6 min
![Ethnography in the Design and Development of Collaborative Systems [Reflections]](/content-images/f170a584-etnografia-portada.jpg)
Customer experience
Ethnography in the Design and Development of Collaborative Systems [Reflections]
Reflections on the role of ethnography in the design and development of collaborative systems, and the existing gaps between observations and design outcomes.
4 min
Customer experience
Common Sense Versus Customer Experience (CX)
In UX, CX, DS, and other areas, common sense is a rare commodity. Here, I share three baffling experiences and my reflections on the current state of affairs.
6 min
Customer experience
Data-Driven Design
Consider data-driven design, informed by user behavior, when approaching your product and service development, improvement, or redefinition projects.
3 min
Customer experience
UX Research in Healthcare: The Researcher's Role Beyond Empathy with People
Discover the researcher's role and ethical stance, what they need to learn, and how they should communicate findings to healthcare system stakeholders.
5 min
Customer experience
Usability and Testing of Technological Solutions in Healthcare
An article on the importance of testing prototypes of healthcare solutions and how to conduct usability tests in a clinical setting.
6 min
Customer experience
UX Design and UX Research for Healthcare Service Prototyping
Prototyping services in the healthcare sector and options from a user experience (UX) design perspective. Usability and UX Research in a clinical context.
8 min
Customer experience
UX Research in Healthcare
Discover how to conduct User Experience (UX) Research in the healthcare sector and everything you, as a researcher, need to consider.
12 min
Customer experience
Customer Journey Map: 5 Common Mistakes and How to Avoid Them
The five most common mistakes made when mapping a Customer Journey. Discover why they are important and examples to help you avoid repeating them.
8 min
Customer experience
How a QR Code Influences Customer Experience
The QR code and customer experience. We explain what a QR code is and how to use it to connect the physical world with a digital environment.
5 min
Customer experience
Website Usability Testing: How to Evaluate Your e-commerce Site
Learn how to conduct website usability testing for your e-commerce site. Use simple, low-cost techniques that yield excellent results. Get started today.
7 min
Customer experience
Customer Archetypes: What They Are and How to Identify Them
A customer archetype is a representation of people's characteristics, motivations, and behavioral patterns.
9 minVideo
Customer experience
Experience Design: 14 Tips for Your Social Media
Apply these 14 experience design tips for social media to attract new customers and foster loyalty among existing ones for your brand. Start today.
9 min
Customer experience
Card sorting: what it is and how to do it online
Tools for conducting card sorting in online sessions. We also explain what this research technique is all about to improve your e-commerce site.
10 min
Customer experience
UX Research: Online Courses to Learn
Looking for online UX Research courses? Here are 12 options from institutions offering a diverse range of distance learning programs. Start today.
7 min
Customer experience
Usability and UX in \"Lean Times\"
During economic crises, usability and UX become even more crucial. We explain why you need a strategy to enhance your digital presence.
3 min
Customer experience
Return on Investment in User Experience (UX)
Investing in Usability and UX yields up to $100 for every $1 invested. Discover the benefits of making the customer experience easy and satisfying.
9 min
Customer experience
Getting to Know Our Users to Design Better Online Experiences. PART II: Geolocation
Knowing your customers' location adds value to the user experience (UX) in your business. Discover how geolocation will improve your results.
4 min
Customer experience
Usability: What It Is and Why It Should Matter to Us
An article about usability and UX to share with your colleagues. What is usability and why is it important? Here, we answer the fundamental questions.
6 min
Customer experience
Understanding Our Users to Design Better Online Experiences. PART I: Social Media
In User Experience (UX) design, the key is to know your users. Discover the tools to identify your social media followers.
4 min
Customer experience
15 Common Mistakes in User Usability Testing
A usability test is more complex than it seems. The results and interpretation can be affected by common mistakes such as these.
9 min
Customer experience
Usability and User Experience with Wearables
Usability and user experience (UX) must also be applied when designing wearable devices. Here, we review some heuristics to consider.
5 min
![How to Convince Your Boss to Invest in Usability and User Experience [Updated 2021]](/content-images/331a6776-invertir-usabilidad-ux.jpg)
Customer experience
How to Convince Your Boss to Invest in Usability and User Experience [Updated 2021]
6 tips to convince your boss that investing in UX and usability is essential. Here, we'll share tactics to influence others.
8 min
Customer experience
Usability and User Experience (UX) in Corporate Software Development
Why are UX and usability important when developing corporate software? Here, we answer key questions about usability practices.
5 min
Customer experience
Why Study User Experience (UX) Online on a MOOC Platform?
We highlight the advantages of studying UX on MOOC platforms. Online courses where you can gain up-to-date knowledge, but there are also detractors of the system.
3 min
Customer experience
Getting Started in User Experience (UX) Through MOOC Platforms
We show you how to get started in user experience (UX) by studying online. MOOC platforms offer courses in UX, design, research, and prototyping.
8 min
Customer experience
10 Books on User Experience (UX) and Usability You Should Read
If you've already read the classics on UX and usability, discover 10 books here that you should read and add to your library to turn it into a goldmine.
6 min
Customer experience
Mobile Banking in Chile. PART II: Personas or User Archetypes
Our findings on user archetypes for mobile banking apps in Chile. Additionally, we discuss the purpose and utility of archetypes or personas.
7 min
Customer experience
Mobile Banking in Chile. PART I: Customer Journey in First-Time Use of a Bank's Mobile App
We share findings from our study on usability and user experience in Digital Banking, analyzing the customer journey when using the app.
6 min
![Customer Journey: What it is and How to Map it [Complete Guide]](/content-images/6b03118e-portada-user-journey.jpg)
Customer experience
Customer Journey: What it is and How to Map it [Complete Guide]
Customer Journey Guide. We explain what it is and the step-by-step process to correctly map it in your customer research projects.
14 minVideo
Customer experience
Keyword Research Guide to Find an Online Niche Market
A guide to conducting your own keyword research using the right tools. Find relevant terms for your product or service.
13 min
Customer experience
Design and User Experience Tips to Improve Your Web Forms
Specific design and user experience (UX) tips for your web forms. Review what you should consider to improve conversion.
7 min
Customer experience
Usability, Design, and User Experience (UX) in Healthcare
We review the concepts of usability, design, and user experience for the development of new technologies and research in the healthcare sector.
15 min
Customer experience
Usability and Testing Tools for Mobile Applications
What mobile app usability tests are, how to conduct them, and the best tools you can use to achieve optimal results.
10 min