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E-commerce

WhatsApp CRM and Other Tools to Stand Out in E-commerce

Portrait of Carmen GereaBy Carmen GereaJuly 18, 2023 5 min read
WhatsApp CRM and Other Tools to Stand Out in E-commerce
Table of contents

Growing a business requires consistency and a continuous search for new trends and tools to optimize work. It's a fundamental factor for standing out in the sea of digital alternatives.

If you need winning strategies that generate a greater impact in the digital ecosystem, increase lead consideration, and bring you closer to your customers, keep reading these 7 tips that will help you achieve your goals and grow.

1. Use WhatsApp CRM

Does that even exist? Of course it does! WhatsApp CRM is an application designed to help you generate sales and manage your client portfolio using the most popular messaging app in the world.

This software offers a wide variety of features to automate your processes and optimize both time and resources.

Among them, the chatbot stands out, which will help you to:

  • maintain contact with your customers,
  • answer frequently asked questions quickly, and
  • capture new leads who show interest in your products and/or services.

Additionally, thanks to its unified inbox, you will have access to all messages from your digital channels (social media, messaging apps, website) in one place. This gives you visibility into all conversations and sales stages, no matter where they are taking place, preventing lost messages and, therefore, lost sales opportunities.

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2. Run messaging campaigns

To keep your leads interested and retain your current customers, it's important to provide them with valuable information and stay in constant contact.

A quick and easy way to achieve this is through messaging campaigns. With simple and well-targeted communication, you can:

  • announce news about your business,
  • offer special promotions or discounts, and
  • send important reminders, among other options.

Automate your campaigns and leverage the advantages WhatsApp offers to achieve your sales and branding goals.

A hand holding a smartphone with the WhatsApp application displayed on its screen.

3. Leverage chatbots

Chatbots are one of the most widely used tools by companies for their social media inboxes, instant messaging, and website.

The main function of a chatbot is to respond to initial customer contacts and request relevant information so you can provide better service. While their use doesn't replace human resources, they are very useful for optimizing your team's time and capabilities.

As we mentioned at the beginning, WhatsApp CRM has an advanced feature that also allows you to generate sales through your chat.

4. Have business profiles on social media

Today, social media is one of the main points of contact with customers and leads.

If you have a company profile on different platforms, you can connect organically and closely through informative, educational, and entertaining content. You will even get to know your community and its needs better through interactive posts and the range of functionalities and formats offered by social media.

Last but not least, they are a direct communication tool that you shouldn't miss out on. But it's not about being on all social networks:

  • Analyze with your team which networks your current and potential audience uses,
  • develop an appropriate strategy for each channel, and
  • start creating new content, leveraging these spaces to stand out.

5. Use a sales pipeline

Organization is everything. Even more so when it comes to sales and customer management.

Therefore, having a sales pipeline will allow you to perform comprehensive management of your current and potential customers, providing personalized follow-up for each case and each stage.

The sales process is not always linear, and people's timelines are not the same. Therefore, it's important to have the support of a pipeline that guarantees visibility over the sales flow and helps you streamline processes, depending on the needs that arise along the way.

The sales process is not always linear, and people's timelines are not the same. Therefore, it's important to have the support of a pipeline that guarantees visibility over the sales flow and helps you streamline processes, depending on the needs that arise along the way.

Drawing of a diagram. In the center, a computer screen is visible, surrounded by icons of different internet platforms.

6. Don't forget about SEO

Search engine optimization is a highly useful digital marketing strategy for ranking in search engines and reaching a new audience.

The interesting thing about SEO is that it's a 100% organic positioning that is directly related to how you organize your website and the relevant and clear information you offer there. If you want to stand out, you need to know what and how people search on the internet, in order to create content that meets the needs of your potential customers.

In other words, thanks to SEO, it's your content and its value that gets ranked in Google's search results, without resorting to ads. So don't put it on the back burner, because it will help you grow and get leads genuinely interested in your business.

7. Plan every step

It may seem obvious, but good planning is key to keeping your goals in mind and what you need to achieve them. There are multiple digital tools for this that will not only be useful for organizing yourself but also for tracking your progress and the topics you need to work on to continue growing.

The digital world presents itself as an optimal space to grow and reach customers all over the planet. Currently, there are countless perfect tools to boost your business.

If you want to stand out to increase consideration and sales, it's important to identify your strengths. But that's not enough: in an environment where competition grows daily, you must have the ability to update yourself and optimize your work and your financial and human resources.

Options like WhatsApp CRM, which offers a series of tools to comprehensively manage your business, social media that allows you to connect closely and fun with your audience, and boosting your own online store through SEO to achieve organic leads, will help you make a difference to stand out in the digital world.

Explore the available possibilities and start working on your business growth today. Everything is just a click away!

 

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