What will I learn in the SEO course from Universidad del Desarrollo and FREED?

The course teaches how search engines work, the difference between SEO and SEM, and how to conduct effective keyword research. It also covers creating optimized content, technical audits, and designing organic positioning strategies for websites.

Who is the SEO: How to position yourself on the web course for?

This training is designed for students, professionals, and entrepreneurs who manage digital businesses or e-commerce. It is ideal for those looking to understand user search behavior and who want to position their brand as a benchmark in their market. Recommended reading: SEO Audit: what it is and how to evaluate a website .

What is the modality and duration of the SEO introduction course?

The course is completely online and consists of 21 hours of educational material managed through a UDD platform. Students can progress at their own pace by reviewing texts, infographics, and videos designed under a rigorous instructional methodology.

What technical topics are covered in the SEO certification modules?

The program delves into on-page ranking factors, site factors, and off-page SEO such as link building. In addition, it teaches how to use measurement tools and define KPIs to evaluate the success of a digital strategy.

How is the FREED and UDD SEO course certification obtained?

To get certified, students must complete four learning modules that include constant self-assessments to reinforce knowledge. Upon completion of the program, it is necessary to pass an online certification test that validates the acquired skills.

Introduction to SEO: FREED Course with Universidad del Desarrollo

After working hard with the Universidad del Desarrollo (UDD), we can now announce that the "SEO: How to position yourself on the web" course is available, completely online, and designed for students, professionals, and entrepreneurs who want to give an extra boost to their careers and digital projects.

All about organic positioning

If you are studying a professional or technical career, working in a company, or starting an online business (in e-commerce, for example), you may have already noticed that something is missing to achieve your goals or those of your brand in the digital world.

We tell you that studying SEO is the foundation for understanding how search engines work (Google, Bing, marketplace search engines…) and what needs to happen for your website or your company's website to achieve organic positioning on the internet. The story goes something like this:

First, understand people's search behavior.
Second, find the meeting point between what people are looking for and what your business has to offer (whether in terms of products, services, or content).
Third, ensure that the website pages are found by the search engine's crawling robots.
Fourth, appear in the results of queries made by people who are looking for the product, service, or content you offer.
Fifth, appear in the top positions among the organic results of those searches.
Sixth, for your brand to gain authority and position itself as a benchmark in the industry or market where it competes.

To understand everything behind organic positioning and what you need to do to achieve it, start today by enrolling in an SEO course. We know that you can find a lot of free content on YouTube and blogs, but who guarantees that the source is up-to-date and an SEO expert? While we can all get a basic understanding of any topic by being self-taught, we will always lack the methodology that will help us go step by step and follow the proper order to truly understand everything we need to know.

We have developed this introductory SEO course with UDD following a series of rigorous guidelines, based on instructional design for online education. This includes the creation of content (texts, infographics, and videos), self-assessments, and the final certification test.

SEO course banner: How to position yourself on the web

Let's get straight to the point…

In this introductory SEO course, you will find an online platform managed by UDD, where you can study with written content, infographics, diagrams, and videos. In total, there are 21 hours of online educational material that you can follow at your own pace, so you just need to set aside time in your schedule to dedicate the necessary hours each week to progress at a good pace.

What topics will you cover in this SEO course?

In summary, there are four modules that cover everything from an introduction to SEO to understand how search engines work, the differences between SEO and SEM, and what organic positioning is; to understanding the importance of creating useful content for people searching with an intent on the internet, keyword research using SEO tools, and the metrics you should follow; to SEO auditing and designing a full-fledged SEO strategy.

Screenshot of one of the SEO course videos showing the instructor on screen.

Want more details? Here we go…

Module 1: Introduction to SEO

How search engines work.
SEO factors: what ranking depends on.
Search trends.
SEO and SEM: differences and synergies.

Module 2: The role of organic content

Digital customer journey.
Internet search experience.
Types of organic content.
The role of content in brand experience.
What is keyword research and how to do it.
Tools for keyword research.
Importance of valuable content.
Understanding search intent.
Linking the search journey with content.

Module 3: Levels of SEO

What is on-page SEO.
On-page factors.
User experience (UX) and SEO.
What is site-level SEO. Site-level factors.
What is off-site SEO.
Content marketing and social media.
Link building

Module 4: SEO Results and Strategy

What is a KPI?
SEO KPI types.
SEO audit.
From business strategy to SEO strategy.
Designing an SEO strategy.

All modules have different types of self-assessments that will help you review and understand the new knowledge you are acquiring. Also, at the end, you will take an online certification test.

Screenshot of a section of the SEO course

Objective of this SEO course

The objective is for you to acquire the necessary skills to:

Create an SEO strategy for organic positioning in search engines (Google, Bing…).
Conduct keyword research and measure results using SEO tools.
Create and optimize content to achieve organic positioning that connects a brand with its audience.

If you are a student and want to specialize in one of the most important areas of digital marketing; if you are a professional working in a company, an entrepreneur leading an online business or a startup, dare to take another step and enroll in the "SEO: How to position yourself on the web" course from Universidad del Desarrollo and FREED.

We are waiting for you!