Optimize e-commerce sales

Cuponatic is a Latin American multinational, created by a team of young entrepreneurs, who prevailed in e-commerce with its innovative value proposition based on uniting companies and buyers, through attractive offers on a wide range of products and services.

Challenge:
Improve the user experience for higher sales

Recommend to Cuponatic the appropriate improvements to give its Latin American users an excellent browsing and shopping experience, with a focus on achieving conversion.

We did:
Expert evaluation with UX professionals

Cuponatic needed the expert analysis of its e-commerce sales flow and a report with actionable recommendations, with the vision of a team of UX professionals. This data was intended to guide the implementation of improvements that would trigger a higher conversion rate.

Activities

• Expert evaluation carried out by a team of UX professionals to the e-commerce website in desktop versions and mobile devices, analyzing various aspects such as: navigation, control and prevention of errors, nomenclatures, content, forms, categories, filters and search, customization, login, sales and payment flows, interaction, help, product sheets, link building and omnichannel, among other aspects that the complete guideline developed by FREED covers.
• Identify strengths and weaknesses of the experience with e-commerce.

Deliverables

• Proposals for UX solutions, through actionable recommendations, based on the objective of directing an improvement strategy that will guarantee a quality user experience and focused on conversion.
• References and good practices.

Guest consultant

Sady Maureria Bulnes

I am a journalist, Master in Strategic and Digital Communication, with a specialization course in Digital Marketing & Customer Centricity / Data Mining. More than 10 years of experience in Corporate Communications, User Experience (UX), digital content, web positioning and strategic marketing. I have developed in important organizations such as Universidad de Chile, Universidad de Santiago and Agencia Cardumen, conducting digital communications aimed at planning and implementing marketing strategies to make these institutions grow.

Do you have a similar challenge?

Our solutions:

E-commerce optimization

Do you feel that your e-commerce can give more in terms of user experience? Is your site not getting enough traffic or is the traffic not converting? An expert evaluation carried out by UX professionals provides the necessary inputs to apply e-commerce optimization with a focus on conversion.

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