Expert team and network

Carmen Gerea

PhD candidate in Human-Computer Interaction, Pontificia Universidad Católica de Chile. Master in Advanced Design (MADA), Pontificia Universidad Católica de Chile. Bachelor of Business Administration and Certificate in Tourism Development Management, Université Laval, Canada.

Entrepreneur, international consultant and teacher. I was born in Romania, I studied and worked in France and Canada, and since 2009 I am based in Chile. I went through various industries in the Canadian and Chilean corporate world, from manufacturing products for construction, to tourism, telecommunications and financial services. I had the privilege of always being in digital projects but maintaining the systemic vision of the business world. More about Carmen Gerea ...

Rafael Baquedano

Journalist graduated from the Andrés Bello University, specialist in content management for marketing, advertising, internal communications and customer services, both for digital formats (websites and social networks) and for traditional media (media and print). Experience in digital projects aimed at improving UX, information architecture and SEO.

I can contribute to the projects a point of view that encompasses my experiences in large corporations and in a digital agency, as well as the gaze of the journalist who has passed through traditional media.

With more than 20 years of professional career, I have worked in institutions of different fields such as Movistar, Sura, Radio Cooperativa and Universidad Católica Silva Henríquez.

Collaborating consultants

To find solutions to complex problems, a multidisciplinary team is required. At FREED we have a network of experts specialized in multiple areas, which allows us to articulate ideas and initiatives by gathering different perspectives. Can you imagine what it is like to have a panel of experts in your project team, generating value while maintaining a light structure at each stage of a project?

Carlos Leiva
I currently live in Austin, Texas, United States, and I have 15 years of experience doing digital strategy consulting to develop business and sales funnels. In the last 10 years I have been a founding partner of 4 businesses: AndesBeat.com, Capitalizarme.com, Reistock.com and Liftping.com, where I have been in charge of generating the sales funnel of more than 500 sellers in multiple cities.

Juan Pablo Lopez
I am a Graphic Designer, graduated in Marketing and Digital Integration from McCANN. I have focused on the development of branding projects with a deep interest in design processes, brand management and visual consistency in the digital and physical world.

For seven years I have been part of FutureBrand, a global brand strategy and communication consultancy, participating in projects for different companies, such as: Sodimac, Entel, Mallplaza, Cafés del Perú and DirecTv. In the midst of that time, and as part of a multidisciplinary team, I have participated in the design of packaging projects within the Chilean market for Pisco Capel, Pisco Alto del Carmen, Andes Secret and Cerveza Kunstmann.

Salvatore Lo Giudice
I am specialized in the development of E-commerce projects on mobile and on the Shopify and WooCommerce platforms.

I'm a Shopify and Mailchimp Partner, and a web analytics consultant. My projects include diactual.com, axiscorporate.com and different Shopify stores. In 2020 I founded RemoteSquid.com, my startup in Estonia specialized in Digital Marketing Solutions.