How we work

We investigate

We investigate thoroughly and responsibly. We get involved with people and processes to understand the context and challenges of each problem. Although there is no standard methodological framework, because we design the research strategy according to each project, in general we use mixed methods:

• Qualitative research (in-depth interviews, observation),
• Quantitative investigation,
• Analysis of metrics,
• Secondary and primary research.

We analyze

We privilege actionable reports and deliverables that add value to our clients' day-to-day lives. We always have a good stock of post-its, but we favor Excel. We believe in the power of data visualization and tangible deliverables that come to life with projects to make work easier. While we are inherently digital, we always carry pencil and paper, and we design artifacts that bring insights to life.

We devise

We work with our client's team to devise solutions according to their context and resources. We use ideation techniques and then group ideas and prioritize them.

We prototype or pilot and test

We work with our clients in:

1. Prototypes that will be tested to validate the assumptions.
2. Pilot projects that allow validating the different assumptions, such as: value proposition, customer segments, the customer - problem match or the solution - market match.

We implement and accompany growth

Once the assumptions have been validated and the adjustments made based on the learnings of each pilot, we look for strategies, techniques and tools to increase the scope of the projects implemented to new audiences and / or new markets.

At FREED we are concerned with highlighting projects, raising learnings, generating knowledge and developing global communities to facilitate collaboration, thus helping to scale projects that have the potential to do so.

What about projects that are not scalable and do not even have the desired potential to grow? Initiatives are cyclical, not all projects can or should grow. Both in an entrepreneurship and in projects that are born in large companies, there are initiatives that fail to reach the desired audience according to plan or, if they do, they are not always profitable. In these contexts, it is preferable to stop before continuing to lose money.

How should we approach such a situation? Systematizing learning and Identifying new opportunities.

We identify new opportunities

The ability to adapt to complex contexts is part of the entrepreneurial DNA; it is what allows us to constantly reinvent ourselves, coping with difficulties despite the storms. This entrepreneurial attitude is built, transmitted to the teams and cultivated over time.

Being able to capture new business opportunities is a skill that is built based on strategies such as:

• Always be attentive to the market and customers.
• Identify the trends that are shaping the future.
• Create a differentiating value proposition.
• Be agile in the execution to take advantage of the timing.

We experience

We know that sustained growth does not have a pre-established recipe and requires continuous adaptation to environmental conditions. We apply techniques such as controlled experimentation or testing of growth techniques to help our clients grow their businesses.

We install capacities

People play a fundamental role in the growth of a business. Our clients are involved from the research stage to the co-design and testing of the solutions.

Finally, we install capacities through one-on-one or group training sessions, as well as mentoring sessions to accompany the teams over time.

We have even participated in recruitment projects to help our clients find digital talent.

We create habits

Finally, beyond working with a goal in mind, the purpose moves us. What are we trying to achieve? In this sense, the formation of habits allows you to modulate behaviors and develop systems for things to happen. Taking the example of an e-commerce, growth requires more than launching a marketing channel and publishing 100 products.

Similarly, innovation is not a project or an initiative, but rather a set of practices that allow creating new products and services from and for people.

We believe that...

There is no ready-made recipe

Adaptability allows us to deliver the appropriate solution that solves the problem raised by the client. This translates into a concern to design methodologies and constantly investigate to find new ways to face the challenges that each case presents (we are thorough!).

People are the engine of every business

From designing memorable people-centric solutions to involving people in all stages of the process ...

Lean solutions have a bigger impact

Placing the client at the center of our actions allows us to stay on course with regard to priorities and possibilities to generate impact.

Agility in execution is key in business

As with lean methodology, we see agility as a means, not an end. In this logic, we understand that it is important that things happen and do not remain on paper or a report. Being agile is having the ability to deliver quick solutions by responding in a timely manner to internal and external challenges.

The systemic vision allows to approach complex problems

From knowing the different actors involved to understanding the complex relationships that arise between them, the systemic vision allows us to analyze a problem through a broad lens.