Roche Chile

Design kits for research and development teams of new technologies

Roche is a company in the health area, with more than 100 years of history, that develops products and services for the detection, prevention, diagnosis and treatment of diseases. It has been present in Chile since the 1930s.

Innovation as a platform for leadership

FREED's support for Roche should focus on generating a culture of research and development that creates sustainable value to maintain leadership at the Latin American level, with patient care as its center.

We did:
Design kits to boost creativity

We instilled in Roche the foundations to generate a favorable culture for innovation, where they could use the elements that we gave them and others that they had at hand, even in an unconventional way, in a context of creative freedom and conducive to generating ideas without being judged nor think if they are applicable or not. Then the instances would come to select the most feasible to develop.

We develop a design kit and the respective methodologies manual in order to deliver the tools that encourage your collaborators to be creative.

Innovation kit for Roche.


Training with the design kit, using a mixed framework of Lean, Lean Startup and Lean UX Methodologies for employees who participate in the development of products and services.

Lean methodologies training for Roche.


  • Manual structured in 20 methodological sheets for internal facilitators who carry out the work of holding sessions to generate ideas, continue with their selection according to business variables and culminate with the definition of those that will pass to a pre-prototyping stage.
  • Innovation kit with tools and didactic material to develop various methods for the generation of innovative ideas, their prioritization and prototyping, such as brainstorming, SCAMPER, User archetype, Customer journey, Prioritization and selection of ideas, Lean Canvas, and Analysis of value opportunities, among others.
Activity to encourage creativity and promote innovation.

This project was carried out through the Universidad de Chile.

Do you have a similar challenge?

Our solutions:

An internal culture that encourages creativity and innovation

Encouraging creativity and fostering innovation in your company is the key to fostering product and service development processes that always keep the user in mind. A project based on Lean, Lean Startup and Lean UX methodologies are ideal for instilling in your leaders and teams a culture to create sustainable value.

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