E-commerce optimization and UX research

Eligemadera is a startup in the construction materials industry that has stood out with its innovative C + T software for B2C and B2B clients. This tool facilitates structural calculations in projects that use wood as a raw material.

International massification of software

Support Eligemadera in meeting its goals of generating leads and optimizing sales through e-commerce, both in the local market (Chile) and Latin-American, and in this way to achieve the massification of its innovative solution that facilitates and encourages the sustainable construction.

We did:
Development of the sales funnel and positioning

Eligemadera required support for the optimization of its sales through its own e-commerce website, from strategy to tactical implementation. The goal was to develop the sales funnel to increase their transactions.

In this process we developed UX research and analysis of audiences, traffic and conversion funnel, among other activities that allowed us to distinguish e-commerce optimization opportunities.

User archetypes for Eligemadera.


  • UX research with users from different countries through surveys and semi-structured interviews.
  • Customer persona or user archetype through demographic analysis of their customer segments.
  • Determine the B2C and B2B customer life cycle from the sales material, the content flow and the contact points with the users.
  • Identify traffic generation streams and conversion funnels, and optimization opportunities to achieve sales goals.
  • Content audit and expert evaluation of the e-commerce website.
  • Identify the audiences to generate the expected commercial results and to distribute the effort in an organic positioning strategy and in paid campaigns.
  • Determine the value proposition that moves the audiences of Eligemadera.
Generation of traffic for Eligemadera.


  • Optimization of existing landings and design and implementation of new ones.
  • Creation of new specific content using long tail keywords and applying SEO optimization.
  • Link building strategy for the e-commerce website.
  • Adjustments to the Google Analytics account for the tracking of sales funnels and events.
  • Ideation of paid campaigns in social networks.

Guest consultant

Carlos Leiva Icono de LinkedIn

Carlos Leiva

I currently live in Austin, Texas, United States, and I have 15 years of experience doing digital strategy consulting to develop business and sales funnels. In the last 10 years I have been a founding partner of 4 businesses: AndesBeat.com, Capitalizarme.com, Reistock.com y Liftping.com, where I have been in charge of generating the sales funnel of more than 500 sellers in multiple cities.

Do you have a similar challenge?

Our solutions:

Optimize sales in e-commerce

Is your site not receiving the user traffic you expected? Sales are not allowing you to achieve your business goals? We can help you optimize your online conversion flow and create the right sales funnel for your business goals.

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