FREED Guide · UX for e-commerce
UX for e-commerce: conversion and usability in your online store
In an online store, usability is conversion: every confusing step, every long form, and every search without results translates into abandoned carts. In this guide, we've gathered our articles on common usability errors in e-commerce, search engine and catalog design, user testing, and customer service experience, organized as an optimization path.
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Improving e-commerce UX: 10 Essential Tips
How to improve UX in e-commerce? - Practical tips to solve common user experience problems in e-commerce.
Read the guideErrors that hinder conversion
Before redesigning, it's good to know what's failing. These articles cover the most frequent usability errors in online stores and how to detect them.
Search engine, catalog, and product page
The heart of the shopping experience: finding the product, understanding it, and trusting it. Here's how to design the internal search, catalog, and product pages.
E-commerce Search: How to Make Users Happy and Boost Conversion
We share best practices for configuring search on an e-commerce site, improving user experience (UX) to increase conversion.
Understanding e-commerce Search Patterns: The Home and Decor Market Case Study
A good search experience is vital for successful e-commerce purchases. We analyze Google searches for Home and Decor products.
Google Ranking: Optimize Your Product Pages
Learn how to optimize your product page titles, descriptions, images, and more to improve your organic ranking on Google.
Research and test with real buyers
Conversion isn't guessed; it's observed. Research and testing methods applied directly to digital commerce.
Website Usability Testing: How to Evaluate Your e-commerce Site
Learn how to conduct website usability testing for your e-commerce site. Use simple, low-cost techniques that yield excellent results. Get started today.
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7 UX Research Tips for E-commerce (in times of COVID-19)
Follow these 7 desktop UX Research tips for e-commerce that you can perform during COVID-19 from your PC and improve your online business today.
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Design and User Experience Tips to Improve Your Web Forms
Specific design and user experience (UX) tips for your web forms. Review what you should consider to improve conversion.
Read the guideWhatsApp CRM and Other Tools to Stand Out in E-commerce
The experience continues after payment. Support via messaging, marketplace presence, and an operation that upholds the store's promise.
Marketplaces: Pros and Cons of Opening Your Online Store on These Platforms
I'll explain what a marketplace is and the pros and cons of opening your online store on these e-commerce platforms, with a perspective from Latin America.
A single professional in charge of everything in e-commerce: Is it possible?
I share my experience to discuss whether it's possible to leave an entire e-commerce operation in the hands of a single professional, and what conditions must be met.
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