E-commerce SEO: Practical Guide to Ranking Your Store on Google and AI Answers
E-commerce SEO is the set of techniques to make your online store appear on Google and in AI answers when someone searches for what you sell. In this guide, we've compiled our articles on keyword research, product page optimization, customer reviews, marketplace positioning, and free tools, arranged as a learning path to help you improve your organic visibility step by step.
Featured guide
12 SEO Improvements for Your e-commerce Site's Google Ranking
Implement SEO enhancements on your e-commerce site to improve its Google ranking and boost sales. Customers will find your products and make purchases.
Read the guideKeyword Research
It all starts with understanding how your customer searches: what terms they use, their intent, and the competition for each.
Optimizing Your Product Pages
Titles, descriptions, original content, and structure: how to turn each product page into one that Google wants to show.
Google Ranking: Optimize Your Product Pages
Learn how to optimize your product page titles, descriptions, images, and more to improve your organic ranking on Google.
How to Sell More Online: Diagnosis and Solutions
Do you know how to sell more online? We provide an initial diagnosis, solutions, and explain what conversion rate is.
Reviews, Marketplaces, and Sales Funnel
SEO doesn't end on your site: reviews, marketplaces, and each stage of the funnel also rank.
Customer Reviews in Your SEO Strategy
Why are customer reviews important for brands? Find out why they should be part of your SEO strategy, how to get them, and how to transform them into social proof.
Read the guide
Marketplace Positioning: Optimize Your Online Store
We teach you how to publish on a marketplace by improving your titles, descriptions, and photographs so that potential customers can find your products.
Read the guide
SEO for the Sales Funnel: How Is It Done?
Integrating an SEO strategy with the sales funnel is key to guiding your customer toward a purchase. Here's how to do it.
Read the guide7 Google SEO Tools: Free and Essential for Optimizing Your e-commerce
You don't need a budget to start: these are the Google tools we use in every audit.
Get more guides like this one
We publish analysis and practical guides on user research, customer experience and digital business. Subscribe and we will let you know with every edition.
No spam. Unsubscribe anytime.