Omnichannel
Nike's Comeback: Omnichannel Brand Experience at a Marathon
We analyze Nike's omnichannel strategy to reposition itself in the running world through its experiences for the Chicago Marathon 2024.
7 min
Omnichannel
Strategies to integrate channels and deliver frictionless shopping experiences.
16 articles
Featured in Omnichannel
Omnichannel
Customer Experience in Omnichannel Management
Understand how an organization's Customer Experience (CX) is evaluated in our Maturity Model for Omnichannel CX Management.
4 min
Omnichannel
What the Omnichannel CX Management Maturity Model Is and Why You Should Care
We explain what the Omnichannel CX Management Maturity Model is, how it originated, why you should care, and what dimensions it evaluates.
4 min
Omnichannel
Omnichannel: What It Is and Why It's So Important Today
What is omnichannel? How does it differ from multichannel? What are its benefits for brands? We answer these questions in this article.
8 min
Omnichannel
Retail Window Display Design and Omnichannel Strategy
Why should you include retail window displays in your omnichannel tactics? Ideas that go beyond simply announcing you have an e-commerce website.
3 min
Omnichannel
From Strategy to Implementation: The ASICS Omnichannel Case Study
How to put omnichannel into practice: an analysis of the ASICS brand case study. We review their business strategy and the measures that bring it to life.
5 min
Omnichannel
Transitioning from Multichannel to Omnichannel
Discover the transformation drivers to propel a company from a multichannel to an omnichannel approach. Conceptual framework and its components.
5 min
Omnichannel
Word-of-Mouth and Purchase Decisions
Through word-of-mouth, we receive daily opinions about products and services. How does it influence our purchase decisions? Find out here.
7 min
Omnichannel
Customer-centric technology, without another gadget: the case of a festival
Review this case study of a festival where technology was put at the service of the omnichannel customer experience, making everything easy and fast.
9 min
Omnichannel
Brand Management and Omnichannel CX
People engage with brands, not with channels or touchpoints. What does this imply for omnichannel CX management? Find out now.
4 min
Omnichannel
Technology as a Pillar of Omnichannel
In an omnichannel CX strategy, technology must facilitate people's interaction with the company and also serve as a work tool.
3 min
Omnichannel
Data and Analytics: Their Role in Omnichannel Customer Experience Management
The Data and Analytics dimension of the Omnichannel CX Management Maturity Model evaluates the integration of cross-customer data. See the details.
3 min
Omnichannel
The Processes Behind Omnichannel Customer Experience Management
Why are processes important in omnichannel Customer Experience management? Find out in this article and evaluate your company's management.
3 min
Omnichannel
People and Culture: Their Role in Omnichannel Customer Experience Management
The People and Culture dimension of the Omnichannel CX Management Maturity Model assesses employee experience and collaboration.
4 min
Omnichannel
Omnichannel Management in the Maturity Model
Discover how an organization's Omnichannel Management is assessed within the CX Omnichannel Management Maturity Model. All the details.
5 min
Omnichannel
Business Strategy in the Omnichannel CX Management Maturity Model
Learn how an organization's business strategy is evaluated within the Omnichannel CX Management Maturity Model. Get all the details here.
4 min