Innovation & entrepreneurship

Ideas, methodologies and case studies to create and scale new businesses.

26 articles

Innovation Methods and Design Thinking

A guide to innovation methods and Design Thinking: a six-step process, ideation techniques like SCAMPER and brainwriting, context research, idea prioritization, and wo…

Innovation & entrepreneurship

Brainwriting: The Alternative to Brainstorming

What brainwriting is, how the 6-3-5 method works, and when it outperforms traditional brainstorming.

4 min

Innovation & entrepreneurship

Divergent and Convergent Thinking

What differentiates divergent from convergent thinking, when to use each in a workshop, and which methods to apply at each stage.

3 min

Innovation & entrepreneurship

Why You Should Use a Design Kit in Your Lean and Agile Development Courses

A lean methodology design kit streamlines work on your innovative projects and courses. Get tools that help you bring creative ideas to life.

4 min

Innovation & entrepreneurship

Co-design: Designing With Users, Not Just For Them

Co-design brings together diverse profiles to collaboratively create solutions. This article covers roles, session formats, materials, and the real-world limitations of the method.

5 min

Innovation & entrepreneurship

Desktop walkthrough: prototyping services

Desktop walkthrough is a prototyping method that simulates a service using figures and paper. Materials, steps, and when to use it in your workshops.

5 min

Innovation & entrepreneurship

Multidisciplinary Teams for Innovation

How to assemble multidisciplinary teams of 3 to 6 people for innovation workshops, including back-office, front-office profiles, and session roles.

4 min

Innovation & entrepreneurship

How to Facilitate a 2-Day Innovation Workshop

A detailed, hour-by-hour agenda, essential materials, and the facilitator's role for leading a 2-day innovation workshop without losing focus or wasting time.

5 min

Innovation & entrepreneurship

Nominal Group Technique: Structured Brainstorming Without the Chaos

How to apply the nominal group technique to generate and prioritize ideas as a team, including steps, timings, and voting methods.

4 min

Innovation & entrepreneurship

Lean Canvas vs. B2B Lean Canvas: Which One to Use

Compare the classic Lean Canvas and the B2B Lean Canvas block by block and discover which one is suitable for your business model.

5 min

Innovation & entrepreneurship

Stakeholder Map: Identifying Key Players in a Service

The stakeholder map identifies all individuals and organizations that influence a service. Learn how to build it, understand relationships, and leverage it for future use.

4 min

Innovation & entrepreneurship

Empathy Map: What It Is and How to Complete It

Discover what an empathy map is, its quadrants, what evidence to use, and the most common mistakes when completing it with your team.

5 min

Innovation & entrepreneurship

Prioritization Matrix: Impact vs. Effort

Learn how to build a simple and a weighted idea prioritization matrix, and how to score as a team without the loudest voice winning.

5 min

Innovation & entrepreneurship

Field Observation: Researching Without Interviewing

Field observation reveals what interviews don't capture. This guide covers observation protocols, how to record findings, and biases to control.

4 min

Innovation & entrepreneurship

The 6-Step Innovation Process: A Complete Guide

Explore the 6 steps of the innovation process, from problem identification to implementation, including the methods and tools we use at each stage.

7 min

Innovation & entrepreneurship

SCAMPER: What it is and How to Apply it Step-by-Step

Discover what SCAMPER is, its 7 questions for generating ideas, and a session template proven in real innovation workshops.

4 min

Innovation & entrepreneurship

Discover the Benefits of Daily Walking

Explore the physical and mental health benefits of walking every day, and how it helps address the challenges of contemporary urban life.

6 min

Innovation & entrepreneurship

Crowdsourcing Platforms: Empowering Collaborative Work in Developing Countries

How crowdsourcing platforms empower collaborative work in developing countries and improve conditions for their professionals.

9 min

Innovation & entrepreneurship

Consumer Trends You Need to Know to Shape Your Innovation Strategy [Part 2]

Discover the consumer trends that will help you shape an innovation strategy, identify opportunities, and create truly innovative solutions.

6 min

Innovation & entrepreneurship

Consumer Trends You Need to Know to Shape Your Innovation Strategy [Part 1]

Review the consumer trends you need to know to shape your innovation strategy. Identify your opportunities and create innovative solutions.

6 min

Innovation & entrepreneurship

The Benefits of Using the Design Kit in User Research Courses

Discover the design kit for user research. Created for consultants and instructors who conduct UX Research courses or workshops.

4 min

Innovation & entrepreneurship

8 Reasons to Outsource Tasks Through Crowdsourcing

Crowdsourcing is booming. Discover why outsourcing tasks this way has proven to be highly beneficial, especially for startups.

5 min

Innovation & entrepreneurship

10 Reasons (Other Than Money) to Participate in Startup Competitions and Apply for Funding

It's not just about the money. There are more reasons to apply for startup competitions and funding sources. We share 10 that we have experienced.

6 min

Innovation & entrepreneurship

Organize Your Work with the Activity Analysis Template

The Activity Analysis Template helps you organize your work. Improve your personal and professional productivity. Identify your essential tasks and learn to delegate.

3 min

Innovation & entrepreneurship

Why Does Nobody Want Your Mobile App?

Statistics and arguments explaining why a mobile app isn't always the best solution. An article with ideas for more useful solutions for your users.

7 min

Innovation & entrepreneurship

Inspirational Quotes for Your Entrepreneurial Discipline

We share quotes for entrepreneurs and provide ideas you can apply to your daily life. At FREED, we cultivate entrepreneurial discipline 🌳.

8 min

Innovation & entrepreneurship

Walking Meetings: An Alternative to Sedentary Work

Combat sedentary work by holding walking meetings outdoors. Enjoy aerobic exercise, a healthier life, and an end to tedious confinement.

5 minVideo